LinkedIn Open for Business
✨ my role: lead designer • art director ✨
For the launch of LinkedIn’s “Open for Business” product feature, we lit up the tallest building in the world — the Burj Khalifa in Dubai. Working in partnership with Buck, we created a 2d animation that brought the LinkedIn brand to life on a global stage.
Exploring ways to put our brand on the tallest building in the world:
Here’s some of my initial storyboards and creative guidance.
The final cut:
watch with the sound on — it’s worth it!
The launch event:
The video premiere was preceded by a launch event with key stakeholders from the United Arab Emirates to showcase what LinkedIn Open for Business can do for small businesses in Dubai and around the world. Art direction provided for the event created a cohesive and engaging brand experience throughout the launch.
