Global Talent Trends 2022

✨ my role: ux architecture • design lead ✨

In the Fall of 2022 LinkedIn reimagined its publication of their annual Global Talent Trends report. In the past, this would be issued as a cumbersome, 70-or-so-page, downloadable PDF detailing the trends in talent seen globally through LinkedIn data. Classic, right? But, not the most useful distillation of the living, breathing, constantly evolving talent data LinkedIn can provide to their audience. So, it was time to make a change.

Rather than an overly long and detailed annual PDF, this report would now be issued exclusively as a website within the LinkedIn Talent Solutions ecosystem and updated multiple times a year. This site needed to be dynamic and compelling, with a strong hierarchy so that the audience can quickly understand the latest trends. To do this, the global editor of the report distilled the data down to the 4 main areas of talent trends that would be the most relevant at the time of publication. From there, I took the content and developed a user experience flow of the site and a blueprint for the content that could be updated for each publication.

The final wireframe:

01) LinkedIn Global Talent Trends
Opening the experience with bold, static wrapper to house the dynamic content of the report. The publication date is the first bit of information you see.

02 Introduction
Where this data comes from and why it’s useful.

03) Jump Links
Quick navigation to the trends in talent areas most relevant to you.

04) Trend Blueprint
Variable content that updates with every new edition of the report.

Content outline:
(This format repeats for each of the 4 main trends featured in the report)

  1. Main take-away
    (aka what this trend is)

  2. Data vis that supports or explains this trend

  3. Quote from LinkedIn expert explaining what this means for talent leaders

  4. “Back to top” link for quick navigation

05) End Wrapper
Rooting the end-cap of the experience with the visual language of the opening.

Visual Language

As a trend report, data visualization is obviously a crucial element of communication here. But, where does that data come from? Humans! Who sets the trends in talent? The talented humans being making decisions about their lives and careers. At the end of the day, the content of this report is deeply rooted in humanity. So, with that in mind, photography, real faces of real people, became a key element of this visual system.

Final Trend Content Design + Data Visualizations

Interested in seeing the site in action? Check out the latest edition of LinkedIn’s Global Talent Trends here.