Manifold Brand Refresh
✨ my role: lead designer ✨
After nearly 10 years in business, Manifold was ready to refresh their internal brand identity and develop a robust set of brand guidelines. Building off of the equity from the brand’s much loved original logo and brand orange, I developed a visual system that brought Manifold to life and created a cohesive brand experience across all touchpoints.
Refining the logo:
Project mood board:
Gathering inspo for the brand system
Some of my graphic exploration & ideation:
The final design system:
Bringing the brand to life on the web
Here I explored how might redesign the Manifold site to bring the new visual identity to the first touchpoint most clients would see. The goal was to create a clear user experience that boldly showcases the work the team has done, and what they can do for you.
