Creating the visual environment for a 3-day corporate conference.

Experiential • Environmental graphic design • Visual System

For GE’s 5th annual Minds + Machines conference, I was tasked with creating a visual identity for the event that built on the equity of the years past while implementing the brand elements in a new and meaningful way.

For the final visual identity, I used paired data visualization with photography to communicate the connected relationship of GE’s innovative digital technologies with their real-world counterparts. I then translated this system across the large scale place-making graphics, wayfinding signage, and small scale touch points throughout Moscone Center.

Created while working with Manifold.